About a10d

What a10d is

a10d brings together the people going to the same industry events, so you can plan who to meet, join fringe events or host your own.

a10d shows you who's going, and why each of them is worth your time, before you arrive.

Who it's for

You've paid for the pass, the travel and the hotel. Don't leave who you meet to chance.

Can't justify a full delegate pass? Join the fringe around it, and meet the people who have one.

Can't justify a stand at the show? Run a roundtable, demo or dinner around it and invite the people you want to meet.

How matching works

Profiles use recognised international classifications for industries, jobs, and products and services, so a buyer in Lyon can find a supplier in Leeds whatever language each of them uses.

NACE, the European classification of economic activities: 651 detailed industries.

ESCO, the European classification of occupations.

UNSPSC, the United Nations Standard Products and Services Code.

Matches are built on industry, role, and the products and services people work with. Each one tells you why.

At and around the event

Many events run over two or more days. Meet other attendees for dinner, drinks or an early-morning run, or start your own and invite the people you'd like to meet.

Nobody needs a pass to join a fringe event.

A fringe event is a cheaper route to prospects than a stand.

Privacy

Your email address and phone number stay private, unless you choose to share them with a contact.

You decide what's on your profile and who can see it.

a10d never shows other members where or when you will be: only the events you host, and the events you are both registered for.

Getting started

Do I need a pass to use a10d?

No. Nobody needs a pass to join a fringe event, and a10d never asks for one. Say which industry events you're going to, see who else is going, and meet them at the dinners, roundtables and meet-ups around them.

What's free, and what needs a subscription?

Joining, your profile, matching, contacts, event group chats and the first event you host are free. A subscription adds hosting more events, up to 100 suggested invitees for each fringe event and a report on each event, Insights into what your contacts offer and look for, by product and service, a short address for your events with a host page, and a seat for each colleague on your team. See what subscribers get.

How do I sign in?

With Google, Microsoft or LinkedIn. There's no password to remember. You'll be asked to agree to our terms and privacy policy before you start.

Can I use more than one way to sign in?

Yes. One account can have Google, Microsoft and LinkedIn connected. Connect or disconnect them under Sign-in methods in your privacy settings; we email you each time one changes, and your only method can't be disconnected.

Hosting events

What is an industry event?

A trade show, conference or festival, listed so fringe events can gather around it. It may be one you run or one you're going to: a10d looks after the listing, so a member suggests it, a person checks it before it goes live, and anyone signed in can suggest a correction. In the event editor it's called the anchor event: the one a fringe event is anchored to. Listing one is always free, and it never counts as your free event.

What's the difference between the kinds of event?

An industry event is a trade show, fair or market, where people walk the stands; a conference or congress, where they sit in sessions; or a festival. a10d lists it, whoever runs it, and members say they're going. A fringe event, or side event, is any social or business event a member hosts around it while the people going are in town: it reaches them without a stand, it's listed on the industry event's page, and a10d suggests who to invite. A stand-alone event is anything that isn't around an industry event, a networking event, a charity dinner or a community meet-up, in your own city and on your own dates, with no suggested invitees. Every event you host gets its own page that anyone can find on Google unless you make it invite-only, invitations, a link to share and a private group on Telegram.

Why does a10d run the industry event listings, not the member who added one?

So each industry event has one neutral, accurate listing that nobody can cancel, edit or take with them. Members say they're attending, and fringe hosts find them there. If something is wrong, use “Suggest a correction” on the event's page.

Who can host a fringe event?

Any member. A fringe event, or side event, is any social or business event, from a breakfast to a roundtable, in the same city during an industry event, while the people going to it are in town; nobody needs a pass to come. For a small business it's a cheaper route to prospects than a stand.

Do I need the industry event organiser's permission?

Not unless you use their name as your own, their logos or their attendee lists. When you publish, you confirm either that your event is independent of the industry event and not part of its official programme, or that the organiser has given permission.

Is hosting free?

Your first event is free. After that, publishing more events is available to subscribers. Listing an industry event is always free. See what subscribers get.

Which event counts as my free one?

The first event of yours that goes live. An event held for review reserves it while a person checks it: if it's rejected or you withdraw it, it hasn't been used. A cancelled event still counts because it was live. Editing or republishing a live event never needs a subscription.

How do I invite people to my event?

Invite members from their profile with “Invite to my event”, or anyone by email. For a fringe event, a10d suggests people to invite from those going to the industry event, with the reason for each; a stand-alone event has no suggestions, so you invite the people you know.

Can I make my event invite-only?

Yes, with the Invite only switch in the editor. Only the people you invite can see the event and register; it stays out of listings, search and the globe, and the Telegram bot counts it without naming it.

Can I cancel an event?

Yes, from the event page or its Registrations page, any time before it ends. Everyone registered or invited is told by push and email, with your note if you add one, and the event stays up marked Cancelled with registration closed. It can't be undone.

Matching and contacts

How does a10d decide who I should meet?

From your profile: your industry, your role, the products and services you offer and look for, your interests and the events you're going to. Every profile uses the same international classifications, so a buyer in Lyon matches a supplier in Leeds whatever language each wrote in.

Why is someone suggested to me?

Every suggestion shows its reasons: “Looking for what you offer”, “You're both going to events around …”, “Same industry as you”, or a fringe event they're hosting. Reasons only ever name events they host or events you're both registered for.

Who can see my profile?

You choose: Everything, Company only, Industry only or Hidden. That's your default, and you can change it for each event you register for. Your choice is what other attendees see; the host of an event you register for always sees who you are.

What does a host see when I register?

Your name, photo, company, job title, industry and badges, such as Verified member, and any message you send with your registration, whatever you choose for other attendees. Hosts need to know who is coming to an event they run, for everyone's safety. They never see your email address or phone number.

Is my profile on the open web?

Only if you choose Everything, and search engines list it only if you switch on “Let search engines show my profile”. Otherwise there's no public profile page.

How do contacts work?

Press Connect on someone you share an event with: both registered for it, or one of you hosting it. If they accept, you each keep the other in Contacts with the details you chose to share. Nothing is shared until you tick it, and nobody is told if you ignore a request.

What are Insights?

A view for subscribers, in Contacts, that lays out what your contacts offer and look for, by segment and family, with the interests they share. It shows only what contacts have ticked “Products and services” or “Interests” for you; nobody else sees it.

Telegram

Does every event have a group chat?

Only if the host switches one on: a private group on Telegram, from the editor or the event page. You're let in once your registration is approved, you can read everything said before you joined, and the group goes read-only 30 days after the event.

How do I join a group chat?

Link Telegram from your schedule or the event page; the a10d bot asks you to share your phone number once, to verify it. Then “Join the group chat” opens your invitation link. Your number and your handle stay yours and are never shown to other members.

Does an industry event have a group too?

Yes, an unofficial one that a10d runs, not the organiser. It's made when the first person joins, and you can join once you've said you're attending and linked Telegram.

What does the a10d bot answer?

In its own chat, /groups lists the group chats of your events, /schedule your upcoming events and /help what it can do. In an event's group, /event gives when, where, directions and how many are registered on a10d, and /around lists the events around that one.

Subscriptions

How much does a subscription cost?

£49 a month or £390 a year for each seat, excluding VAT. VAT is added at checkout for your country. Subscriptions are sold on the a10d website only.

What do subscribers get?

Host as many events as you like. For each fringe event, up to 100 suggested invitees with the reasons each one fits, and for each event a report on who you reached, which invitations worked and who turned up. Insights: what your contacts offer and look for, by product and service. Give your events a short address and yourself a host page. Bring your team: each colleague's seat costs the same and gives them all of this, and the team gets a page for its events.

How do people know I'm a subscriber?

A star badge marks a subscriber on your member card and on the host card of the events you host.

How do I cancel, and do I get a refund?

Once you've subscribed, your subscription is listed under Your teams on the Subscription page, even if it's just you: cancel it there with Manage billing. Your subscription runs to the end of what you've paid for. If you cancel within 14 days of your first payment, or of a yearly renewal, it ends at once and the unused days are refunded automatically.

What happens to my live events when my subscription ends?

Nothing. They stay up and you can still edit them. Only publishing a new event needs a subscription again.

Teams

What is a team?

Colleagues who share one subscription: one bill, a seat each at the same price, and a team page that lists the events published for the team. The owner pays and invites colleagues by email, and everyone with a seat gets what subscribers get. Subscribing on your own makes a team of one, and you can add seats later; Start a team, on the Subscription page, asks for a name and how many seats, and you take one of them.

How do I invite a colleague?

On your team's page, Invite sends them an email link. They open it signed in to a10d and accept. If they sign in with that email address, the invite also waits for them on their Subscription page and in their profile, with Accept and Decline. The link works once and lasts 14 days; you can resend or cancel it.

Who can accept an invite?

Whoever opens the link while signed in, whatever email they use, so a colleague who signs in with LinkedIn isn't turned away. In the app, without the link, only the person signed in with the verified email it was sent to; if they decline there, the seat is freed and the link stops working. The team's log records who accepted, and the owner or a manager can remove the wrong person.

How do seats work?

Each member, and each invite still waiting, takes a seat; a team has up to 100. The team page shows Seats and Available; when every seat is taken, Add seats opens billing. If seats are cut below what's in use, waiting invites go first, then the newest joiners lose theirs and are told by email. The owner always keeps a seat.

What can an owner, a manager and a member do?

The owner pays, manages billing and seats, appoints managers, removes anyone, hands the team on or closes it. A manager invites, removes members, names the team, settles a leaver's events and can take over ownership. A member publishes for the team and can leave.

Can I be on more than one team?

Yes, and you can hold your own subscription at the same time. Each team pays for its own seat. The most teams you can be on: 10.

What does “Publish for” mean?

Which team an event belongs to. On one team, your events go to that team unless you choose “Just me”; on two or more, you choose before an event's first publish. You can change it while the event is live. A team's page lists only the events published for it.

What happens to a team when its subscription ends?

The team keeps its members, roles, name and addresses, but seats no longer give subscriber features, waiting invites lapse and nobody can be invited. The owner can resubscribe the same team or close it: closing removes every seat, takes every event off the team and closes the team page. Live events stay up.

Who owns what

Who pays for a team?

The owner. Billing belongs to the team rather than to a person, so it survives handing the team on: the new owner's email goes on the billing account, the old owner's saved card comes off a live subscription, and the new owner adds their own before the next renewal.

Can I hand my team to someone else?

Yes. From the team page the owner can transfer ownership to any member, and a manager can take it over. Both people are emailed, and so are the other managers.

What if the owner has gone and nobody can reach them?

A manager can take the team over. With no manager, a10d transfers ownership for you. Add a manager so your team isn't stuck if someone leaves.

What happens to an event when its host leaves the team?

It stays live, leaves the team page at once and waits under “Events from people who left”. The owner or a manager either keeps it on the team under a new host, who takes it over with its registrations and group chat, or lets it go with the host who left. When it is kept, both hosts are emailed.

Can I delete my account while I own a team?

Hand the team to another member or close it first; otherwise deleting your account cancels its subscription for everyone on it. A team left with members passes to its longest-serving manager, or waits for a10d to transfer it. See deleting your account.

Short addresses and host pages

What is a short address?

A name in place of a code: a10d.com/event/your-event for an event, a10d.com/h/your-name for your host page and a10d.com/t/your-team for a team page. Easier to say, type and print.

Who can claim one?

Subscribers. You name your own live events in the editor and your host page in your profile, and the name is saved with the page's Save; a team's owner or a manager names the team page once the team has a name. One name each for an event, a host and a team.

Can I change a name later?

Yes. Old addresses keep working: they redirect to the new one for 12 months, so printed links don't break.

Why was a name refused?

It's taken, reserved, or not in the format: 3 to 60 lower-case letters, digits and hyphens, not starting or ending with a hyphen. Reserved names include a10d's own pages, industry event names, brands and rude words, and a name that could pass for another event or member counts as taken.

What happens to my addresses if my subscription ends?

They keep working. You just can't claim a new name or change one until you subscribe again.

What shows on my host page?

Only public events you host, upcoming then past, with the same host card your event pages show. Never events you attend, invite-only events or cancelled ones, so the page shows nothing about you that your events don't already show.

What shows on a team page?

The team's name and logo, and the public events published for the team by its current members, each naming its host. When someone leaves the team, their events leave the page.

Your first event is free

Build your profile, add your events and see who is worth meeting. Host your first event free; after that, hosting is available to subscribers, with a seat for each colleague on your team.